Gain a massive competitive edge in the recession

You CAN have a website that brings in new business 24/7…. and this handbook will show you how…

If you have a website for your business and it's not getting you the amount of visitors, leads, or sales that you wish it was - this will be the most important information you read this year.

Or if you're planning a new website, this handbook will give you the essential information you need, to ensure your new site works powerfully to grow your business. (When a website is designed and optimised correctly, it will bring in new enquiries and sales faster than any other method of marketing.)

This brand-new handbook - ‘Winning Websites For Small Businesses’ - is focused on one objective - putting more money in your pockets as a business owner.

Special price - NZ$247 (inc GST)

This is Chris Mole, the author of 'Winning Websites For Small Businesses'. A marketer and writer with a track record of getting results for his clients, by building them websites that SELL.

His company, Chris Mole Media Ltd, is the place New Zealand businesses turn to when they need a website that absolutely positively has to make them money.

He has spent many years studying the essential online marketing techniques that work effectively in New Zealand. And that’s what makes ‘Winning Websites For Small Businesses’ so unique.

This handbook has been written specifically for the New Zealand marketplace

There’s nothing else available in New Zealand right now like ‘Winning Websites For Small Businesses’. It is written for the unique needs of the New Zealand market, which differs from America, Australia and the UK, where most Internet marketing material is written.

He has been studying the top Internet marketers from around the world since 2003. He has distilled the important information from their marketing methods and discovered what works best here in New Zealand. (For example, New Zealand buyers are generally turned off by the hype-filled approach that American Internet marketers are so fond of. But most New Zealand websites err too much to the other extreme. They are too soft in their sales approach.)

In this handbook, he will show you how you can tailor your website’s sales message so you get it “just right” for your target audience. Actually, it’s not rocket science to write a successful sales message on the Internet… but hardly anyone in New Zealand is doing it. That’s because nobody has shown them how to do it!

The reality is, most websites are built by graphic designers and IT experts. These experts may be very good at what they do… but very few have any idea about marketing.

The result is, most New Zealand businesses are relying on “techies” to help to sell on the Internet. It’s a fatal mistake.

No wonder 95% of websites are dismal failures when it comes to actually selling anything, or adding to the business’s bottom line!

"A goldmine of clear, practical website advice"

"Chris, this is a fantastic goldmine of clear, practical website advice for small business Kiwis who need to come up to speed fast. You've absolutely nailed this thing. And I'm saying that with 10 years of personal experience doing business from websites.

"You've got an easy-to-understand writing style and you quickly get to the point on all the issues that need to be covered. In fact, you've made a big complex subject read as simply as a Crusader's movement up the field towards the score line with just three minutes left on the clock.

" It's a great read, Chris, and I'd say that any owner of a small or moderately big business who wants their website to sell more, or get higher up the search engines, would save themselves a lot of time and money by just rushing out and getting your book -- right now. It's all they'll need."

Len McGrane, Internet marketing consultant - www.netgain.co.nz

After reading this handbook, you will see how your website is absolutely overloaded with untapped potential

One of the most valuable secrets you will discover is how to write truly persuasive sales copy on your website. And that does not mean hype-filled sales copy. It means sales copy that works powerfully to build trust with your customers, so they will be eager to do business with you.

Hardly anybody is paying enough attention to the words on their websites. He will let you into the some of the hidden secrets of writing for the Web… tried-and-true techniques, which have been proven to work in the New Zealand marketplace. He will show you how to write in a way that is genuine and credible, and doesn’t sound ‘salesy’. And even more important…

You will discover the secrets to building trust with your website…

Research shows the number one reason why people decide to buy (or not to buy) from a website is whether they think it looks trustworthy. He will show you the key ways you can build trust with your website, so when people visit your site they will be eager to do business with you.

You will also see the fascinating results of a Stanford University study, which reveals the most important factor on which people assess whether a website is trustworthy. (This is on page 30 of the handbook.)

Information like this is absolutely critical to the success or failure of your website. Yet if you’re like 99% of New Zealand business owners, you won’t have any idea about it. And most web design firms don’t know anything about these fundamental Web marketing principles either. It means almost everybody is flying in the dark when trying to market online.

What a waste of the Web’s enormous marketing potential! But by reading this handbook (and, of course, actually putting its advice into practice) you can put yourself streets ahead of your less knowledgeable competitors.

"This handbook gives you the essential information you need"

"Having been involved with online market for more than 12 years, I am very sceptical about the advice provided by many so-called “web consultants” and particularly web designers.

"Even the most impressive website is nothing more than a marketing tool, and success comes from knowing how to use that tool correctly. What Chris shares in his book is essential information for any business that is seriously committed to making their website a commercial success, in a market where so many companies overlook even the most obvious considerations.

"Having known and worked with Chris in a professional capacity in the Internet market for a number of years, I have every confidence in the fact that this book blends hard-core Internet expertise with many years’ effective writing and journalistic experience.

"This book gives you the essential information you need, written in a manner that makes it easy to understand, and simple to implement."

Nicholas Tee, Marketing Director, ZP Online Publishing, Auckland

Here are just a few of the other valuable tips you will discover in ‘Winning Websites For Small Businesses’:

• How to avoid a fatal mistake most people make when writing their website content - Page 3
• The single most important part of your website (which hardly anybody thinks about) - Page 5
• The number one reason why most business websites are such dismal failures at bringing in leads and sales - Pages 8 - 16
• How to find your own Unique Selling Proposition . (Finding this unique ‘hook’ is the foundation for outselling everyone else in your field) - Pages 18 – 22
• A basic rule of selling (both online and offline) which most people foolishly ignore - Page 24
• 7 ways to build immediate trust with your website - Pages 30 – 34
• When you should use long sales pages on you website - and when you shouldn’t - Pages 35 - 42
• How a typical sales process works on the Internet. (Failure to understand this is a key reason most online sales efforts flop.) - Page 45
• The importance of graphic design in your website’s success - and why razor-sharp graphics are more important on some types of sites than others - Page 47
• How to write truly persuasive descriptions for products you are selling through an online store, so buyers won’t be able to resist clicking on the order button - Page 55
• How to collect payment from your customers by credit card… and which online payment processing system you should use - Page 60
• The real reason why Fairfax paid so much for TradeMe… and how you can add massive value to your business when you discover this little-understood secret - Page 64
• 4 examples of winning websites, which I analyse and show you how you can benefit by following the same principles - Pages 75 – 87
• The truth about getting more free traffic to your website - Pages 90,91
• The real facts about search engine optimisation… and how to avoid being fleeced by so-called SEO experts who don’t deliver the results they promise - Pages 93 – 102
• Why you should think carefully before starting a blog (and a little-known alternative to blogging, which may be much more effective for your business). - Pages 104 – 107
• The pros and cons of using pay-per-click (PPC) advertising, such as Google Adwords - and how to avoid seeing your money disappear into a black hole with PPC ads. - Pages 109 – 111
• How to use pay-per-click advertising to do market research before you jump into an online business (this could save you a lot of wasted money). - Page 112
• How to write winning Google ads that ‘get the click’ - Pages 120-122
• How to analyse your website visitors using Google Analytics (and another free Web analytics tool that’s even better for many businesses). - Pages 126, 127

And much more…

By the time you’ve finished reading this handbook, you will know more about Internet marketing than 99% of New Zealand business owners. You will have the knowledge required to create websites that will skyrocket your sales through the roof.

Makes it simple for anyone to increase their profits

"Chris brings clarity and a direct approach to the art of getting income from your website. A fantastic read for anyone wanting to improve their website sales and effectiveness.

"Chris's down-to-earth writing style and examples along the way, make it simple for anyone to increase their profits. 5 stars!"

Warwick Berg, social media consultant - www.somedia.co.nz

Special Bonus – worth $300:

A FREE 1-hour telephone consultation

When you purchase this handbook, you will receive, as a special bonus, a FREE one-hour telephone consultation with Chris, to discuss any aspect of your website… or your proposed website.

Chris normally charges up to $300 for this type of consultation. You will be able to pick his brains on anything you like that is related to Web marketing. The tips and insights you receive could potentially be worth many thousands of dollars to your business.

This free consultation alone is worth the price of the handbook.

Plus, 3 special bonus chapters…

• Special bonus chapter 1: “What you need to know BEFORE you hire a website designer”. (This information could save you a lot of heartache and wasted money).
• Special bonus chapter 2: “How to write your website in 60 minutes”. (It’s not as difficult as you think!)
• Special bonus chapter 3: “How to market your business with integrity and personality”. (Some of his personal thoughts on the importance of honesty and integrity in marketing.)

The strategies outlined in this handbook are short, sharp and straight to the point. It contains 150 pages packed full of valuable information. You won’t find any fluff just to fill space and waste your time!

Just how much your sales will increase, will depend on factors such as the products (s) you are selling and how diligently you apply the information contained in this handbook. If you are offering a quality product or service, which is in demand by a reasonably large number of people, we guarantee the techniques in this handbook will send your sales soaring way past those of your less-knowledgeable competitors.

So, don’t wait. Order your copy of ‘Winning Websites For Small Businesses’ right now. Just reading it will change the way you view your website forever. It will open your eyes to the massive untapped opportunity that awaits your business on the Internet!

P.S. Remember, you have absolutely no-risk when you invest in ‘Winning Websites For Small Businesses’. You are 100% covered by a money-back guarantee. Read this handbook and start applying the information it contains. If after 12 months you haven’t produced at least 10 times as much profit as you invested in the handbook, your purchase price will be refunded in full. Just send five examples of the techniques you tried and the response you achieved.

P.P.S. This handbook is written to be easy to understand and highly practical, so you can quickly put the advice into action. Once you see the difference in your website results, nothing will be able to stop you. It’s a fantastic feeling when a steady stream of enquiries and sales keeps coming off your website. You’ll be extremely pleased you took advantage of this opportunity. So place your order right now.